FLORENCE FASHION

Private financing to save monumental and public architectural works: this is the idea of Media Firenze Group Italia srl with ‘Firenze Fashion’. In fact, this sponsorship program provides that historic buildings can become exceptional locations to finance their own restoration.

RestArte – Foundation for Cultural Heritage was founded in June 2007 with this very objective: to restore the Ammannati Courtyard of Palazzo Pitti following urgent interventions due to the fall of stone fragments of the cornice, for which a complex and complete restoration worth 500 thousand euros was necessary.

Firenze Fashion, an event welcomed by the Superintendence of the Cultural Heritage of Florence, with the organization of fashion events, social commitment and culture combines entrepreneurship and art making the participating companies, protagonists and participants in the restoration of the courtyard of Palazzo Pitti.

Past events

Opening night

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Over two hundred and fifty guests were invited to the evocative dinner, on 16 June, for the inauguration of the event between public authorities and entrepreneurs of the city, which recalled the glories of the ancient palace with a spectacular tableau vivant in memory of the marriage between Maria de’ Medici and Henry IV of…

Guide for the blind to historic buildings

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The first audio-tactile guided tour, on June 17, for the blind of the UIC (Unione Italiana Ciechi) to the courtyard and the presentation of the first guide ever made in Italy, in Braille of the figures of Florentine monuments edited by the Municipality of Florence.

The Grand Duke and love, puppet show

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Day dedicated to children with the fun puppet show “The Grand Duke and Love” on the life of Cosimo II de’ Medici by the Firenze Sottosopra association; always for them demonstrations of first aid techniques from the Misericordia del Duomo, the oldest in Italy.

Historical exercises in review

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Historical exercises in review at Palazzo pitti. On 21 June, on the occasion of the White Night in Oltrarno, selected Florentine companies and artisans who value the artistic heritage of the past revealed the secrets of their arts.

The event in the world of art – Monnalisa

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The second edition of Firenze Fashion 2008 closed with the Monnalisa fashion event on 27 June. Eight events in eight days between art, culture, entertainment and social commitment. All the initiatives took place in the wonderful, albeit in need of urgent care, Ammannati courtyard of Palazzo Pitti to underline once again that its restoration is…

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Events