Eventi passati

FLORENS 2012, WHERE CULTURE IS QUALITY OF LIFE

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In 2012, the second edition of the Florens project took place. During the first edition, Florens 2010, 9,000 attendances were recorded at the conferences and Lectio magistralis and about 200,000 at the events, among which were particularly successful were the reenactment of the miracle of San Zanobi, with the arrangement of a green meadow between the Duomo and the Baptistery, and the re-enactment of the dispute over the location

Florens 2012 is a platform to unite organisations and actors who deal with the relationship between economy and culture and who believe that lasting prospects for economic growth should be firmly based on the revival of culture. In Florence, to develop innovative ideas and proposals, cultural institutions, banking foundations, companies and associations, the main national and international operators of the different fields of the cultural economy: opera houses, film and cultural entertainment festivals, universities and research centers, publishing and art magazines, creative industries – from luxury to crafts, from design to agri-food – art and antique fairs, museums and the most innovative

It is the set of these themes, subjects and experiences that make the quality of life and it is starting from this extraordinary heritage that it is possible to outline a new model of development and new proposals for Italy, capable of relaunching economic growth even in times of necessary rigor on the front of public accounts.

The Florens 2012 program saw the holding of the International Forum of Cultural and Environmental Heritage, as well as 40 round tables and conferences, 7 Lectio magistralis, exhibitions, works of art, installations, cultural aperitifs, musical events.

Some of the week’s initiatives have been promoted and curated by various and qualified organisations that have entered into partnership agreements with the Florens foundation.

RECLAME Creative Communication 2018

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From Carousel to Nana Bianca passing through Europe

For two days Florence was the international capital of creativity. Great success for the first edition of RECLAME Creative Communication 2018, an event dedicated to professionals and aspirants working in creativity, born within the Firenze Fashion project, aimed at developing virtuous initiatives with positive repercussions on the economy, society and the landscape.

On Saturday, September 29, in Florence, the spotlight went out on the first edition of Reclame Creative Communication 2018. The event, which took place at the Fortezza da Basso in Florence, in conjunction with the second edition of the Florence Book Festival, recorded a turnout of over 50,000 visitors, laying the foundations for the creation of a successful project, aimed at sharing content and relationships. Very satisfied Gregorio Salimbeni, creator of the first edition of Reclame together with his Media Firenze staff, and who also follows the organization of Firenze Fashion, who said: “That of communication is a sector that must learn to make system. We have invested over 200,000 euros and two years of research to bring this event to life because we believe this is the right way to give companies and young people a chance to meet. The success and great enthusiasm recorded in this first edition was such that many insiders have already asked me to give an international cut to the second edition.”

The Florentine event, sponsored by the most important Florentine and Tuscan bodies, in collaboration with restArte and Firenze Fiera, has seen the presence of almost two hundred brands, more than 50 creative and original equipment, as well as the participation of 30 high-level speakers, registering a high number of visitors and professionals in the communication sector from all over Italy, and beyond.

Everything revolved around creativity and its various forms of expression, ranging from the graffiti artist and painter Skim, artistic director of the entire event, to the muralist illustrator Egeon, to the veteran Francesco Misseri, founder of the legendary Studio K in Florence who, together with his staff, has devised numerous advertising campaigns for the Carousel at the turn of the fifties and

At the Cavaniglia pavilion, numerous fittings were exhibited, including that of Hard Rock Cafè in Florence, with a decorated bee and the guitar displayed at the entrance of the event, or the one with Samsung-signed monitors managed by Copyworld, witnesses of that skilful creativity that has always been a trump card in the world of communication.

Complaint Creative Communication 2018 did not stop only at this: with the participation of Enrico Mayrhofer, Director of the Liaison Office with the EU Institutions, Tuscany Region and Francesco Molica, Communication Officer European Commission, DG Regio, the various opportunities that the European Union offers in the field of communication and media were illustrated, thanks to the activities and work of the Office of the Tuscany Region

But is creativity just an abstract concept? Absolutely not. The example was given by some professionals – from Alessandro Sordi of Nana Bianca to Vincenzo Bonelli, mentor MIP Murate Idea Park, from Claudio Anastasio, founder of tNotice, to Patrizio Donnini, creator of Keesy, to Fabio Cacioli, director Beyond-Italy and Lapo Cecconi of Kinoa – who with their Start-ups have

The second day of the event saw the awarding of the winners of the Fiorino Advertising award, for the best social-themed creative communication project carried out by over 600 young people, which was delivered to Gaia Gentilotti with the “Turn your life” project and to Eleonora Rellini, Diletta Socci and Giorgia Petrone with the “Keep the focus on your life”

The Creativity in Exhibition award, dedicated to the most original preparation appreciated, both by professionals and by the public, for materials, colors, message and communicative impact, went to the company Adduma Car which, with its mimes, has succeeded with simplicity to entertain the public, while sensitizing it with irony and intelligence on such a current and important theme, such as that of respect for the

Finally, the Creativity Award for effect, was instead awarded to the Catoni e Associati agency for Tuscany, as the best communication campaign that stood out in the Media in 2018 for visual impact, creativity, coordinated image and corporate value.

The event closed with the launch of the “A Start up for the environment” competition, aimed above all at young people, who by December 20, 2018 will have to submit a project on sustainability, and with the charity auction in favor of the Toscana Tumors Association, which saw the sale of some equipment present, including the one carried out by Alessandro Gedda and Anastasiya Lazurko

Creative Communication 2018 complaint, an advertising showcase for all young people and companies that participated, but also for the advertising agencies present, which were able to illustrate their services. And those who missed this important event do not worry: work has already begun for the second edition, scheduled for October 2019.

CHARITY MARKETS

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The event, in collaboration with Progettomondo for the development of Africa and Latin America, took place on the 17th and 31st on the occasion of the evening market in Scandicci (FI).

In exchange for a symbolic donation, pretty Winnie the Pooh T-shirts and other gadgets were distributed. The entire proceeds have been donated to the restArte and Progettomondo projects.

PITTI TOURNAMENT

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Costume historical groups from different Tuscan cities, offered a piece of medieval life in Palazzo Pitti where citizens witnessed a dive into the past with drums and chiarine.

The brute force of the ancient knights, protectors of Florence, has found display in rope shooting competitions for an arduous confrontation with foreign historical groups. The Florence crossbowmen shot in a spectacular competition with their arrows and then gave way to the archers who continued to strike their beams offering an exciting race. The flag bearers showed off all their insignia to accompany the competition of the ring throwing performed by the ladies. In addition, the throwing of the knives stunned the audience with breathtaking shots.

Inside the Ammannati courtyard, competitions were accompanied by Renaissance music. Some artisans, coming out of their workshops, showed their mastery in public.

A solidarity market has been set up by the restArte Foundation and Progetto Mondo committed to education for peace and development in the world.

A large crowd showed up at Palazzo Pitti.

THE COLOR FOR ART

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Four young artists challenged each other with a stroke of a brush in the first impromptu painting competition ‘The Color for Art’.

In just three hours they made their works which were judged by an internal jury and the popular vote.

Alida Favata won the 1st prize, followed by Filippo Giuffrida and Giacomo Asaro; fourth place for Valentina Speranza.

Guess Event

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Guess Italia paraded in the courtyard in a unique setting, to commemorate the skills that the Florentines have always had “in the art of wool” thanks to which we have been able to inherit some of the most beautiful monuments ever.

Vintage car show

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Review of vintage cars of the ‘Stefano Ricci Heritage Trophy’ in the Boboli Gardens, in collaboration with Pitti Immagine. Inspired by the legendary Concours d’Elegance for cars from the 1950s.

Classic event Italy

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Fashion returns to Palazzo Pitti after more than 50 years. On June 19, the Classico Italia fashion show, the Italian men’s fashion group, the highest expression of Made in Italy sartorial production.

Opening night

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Over two hundred and fifty guests were invited to the evocative dinner, on 16 June, for the inauguration of the event between public authorities and entrepreneurs of the city, which recalled the glories of the ancient palace with a spectacular tableau vivant in memory of the marriage between Maria de’ Medici and Henry IV of France.

Guide for the blind to historic buildings

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The first audio-tactile guided tour, on June 17, for the blind of the UIC (Unione Italiana Ciechi) to the courtyard and the presentation of the first guide ever made in Italy, in Braille of the figures of Florentine monuments edited by the Municipality of Florence.

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